With the emergence of the web and now mobile, there’s been no shortage of content to consume. New blogs pop up every week and platforms like Medium and WordPress make it easier than ever to give people a voice online. As an online content junkie, it’s great!
But it also creates a legitimate challenge among content writers and marketers who get paid to produce content that stands out and captures an audience. It’s not easy trying to come up with three blog topics a week to keep an audience or community engaged. It’s even harder to write content that’s both interesting and educational from a marketing standpoint.
That’s where data visualization can be a major tool in your content marketing tool-belt!
When it comes to content marketing, I tend to be more transaction-focused in how I approach my content development strategies. Sometimes I hear from other marketers that when it comes to building content like blogs or newsletters, the focus should be less on conversion and more on building quality pieces that in turn will cast a wider audience. I understand the argument, but don’t necessarily agree.
The Content Marketing Institute (yes, there’s an actual institute. I was surprised too) defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” I like that definition, it’s succinct and fair. The CMI basically states that the purpose of content marketing is to use content as a way to curate a specific audience to generate brand exposure and ultimately sell your product or service.
So if that’s true, why wouldn’t you take a transactional approach to content marketing? Perhaps the misconception lies in the idea that if we focus too much on converting, it means the quality of the content takes a hit — which shouldn’t be the case. There’s no reason marketers should ever jeopardize quality in anything they put out. But we shouldn’t kid ourselves. As marketers, we’re paid to produce, so it’s important to always have a conversion strategy in mind as you work through your content development.
So with that in mind, read this article on VentureFizz.com to learn about three different types of calls-to-action (CTA) and how they could be utilized in specific content channels
With the explosion of web-enabled smartphones in the early 2000s, people now consume content on a seemingly 24 hour basis. Social media has given people the ability to curate and share content however they see fit. Gone are the days of needing to buy a newspaper, or having to thumb through a magazine in line at the supermarket to see a celebrity’s latest photoshoot.
People can now access content when they want, wherever they want, so how do brands reach audiences in a way that can A) convert and B) provide value to their demographic?
For a long time, marketers relied on PPC advertising and SEM to get in front audiences. Now, with the emergence of content marketing, there’s no shortage of ways to spend marketing budget. However in my experience working with brands, I’ve noticed that content marketing programs can often become a case of missed opportunity. It’s important to realize that not every successful marketing strategy needs a hefty amount of marketing dollars to make it successful. Sometimes, it’s all about being a Marketing MacGyver.
With that in mind, read my post on VentureFizz.com for five budget-friendly tips to consider when building out your content marketing strategy
Recruiters specializing in almost any industry will say the same thing: it’s a candidate’s market. The demand for top talent is at a fever-pitch and what many staffing firms may not realize is that one of the biggest reasons they’re not sourcing candidates of quality is because their website is not optimized to do so. A lot of recruiters simply rely on the phone and email to find and place candidates, which is fine and will never go away, but why not invest in a website that will deliver candidates straight to your inbox each morning without having to do anything at all? It’s possible! And if done right, can be a game-changer for you and your business. I’ve compiled a list of things to consider when planning to redo your recruitment website.
Successfully navigating tech industry networking events can be difficult, whether you’re a startup founder searching for the right talent, a developer looking to advance your career or an enterprise HR representative. Chances are, what worked five years ago won’t work in today’s plugged-in environment.
More and more, local tech events and Meetups are popping up around the world, and it’s now common practice for many people within the industry to end the workday by heading out to the “Meetup du jour.” These tech events have become extremely popular, presenting convenient opportunities to meet people that can help expedite your job search.
Read my article on Mashable for a few tips for getting yourself — or your company — noticed and remembered (in a good way) by the folks you meet.