When forming a content marketing strategy, marketers often spend a lot of time thinking of new content pieces to produce. Writing blogs, producing videos, and publishing eBooks take a lot of time, but once they’re live, should you move on to the next one? Maybe not.
Sometimes, content can sit on different platforms and be just as effective. Below is a helpful guide I’ve pulled together to help you visualize just how much you can do with each piece of content you produce, regardless of the format.
This Content Recycle Matrix will help you get the most out of everything you do in your content marketing, whether you’re considering new content pieces or already have an archive of content.