Fractional Marketing Leadership · Boston & Remote
Fractional Marketing Leader for Growth-Stage Companies
One senior owner for your entire demand engine, from strategy and paid media to HubSpot and the website that converts it all.
I've spent 17 years in marketing, including roles at edX, AOL, and Fidelity. Now I step in as the marketing leader growth-stage companies need before they're ready to hire one full time.
Based in the Greater Boston Area. Working with teams in Boston and remotely.
Expertise
Full-Funnel Demand Generation, Owned by One Leader
Most growth-stage teams buy marketing in pieces: an agency for ads, a freelancer for the site, someone part-time in HubSpot. Every vendor reports solid numbers, and pipeline still stalls. The leaks happen in the handoffs nobody owns. I run the whole system as one engine, so the ad click, the landing page, the CRM record, and the sales follow-up all answer to the same revenue goal.
Growth Strategy & Planning
A marketing plan tied to pipeline targets, with budget moved to the channels that prove they pay back.
Paid Acquisition
Google, Meta, and LinkedIn campaigns measured on qualified opportunities, so spend gets judged on revenue instead of clicks.
Marketing Operations & HubSpot
Lead scoring, routing, and reporting your sales team trusts. HubSpot CRM Certified.
Website, SEO, GEO & AEO
A site that ranks in Google, earns citations in AI search tools like ChatGPT and Perplexity, and converts the traffic it wins.
Platforms I work in
Where I've Led Marketing
Marketing Leadership at edX, AOL, Fidelity, and Growth-Stage Startups
Enterprise teams taught me process at scale. Startups taught me to ship with a small budget and no safety net. My clients get both.
LeanScaper AI
edX
Workbar
Startup Institute
AOL / Verizon
Fidelity Investments
Projects
Products I Built and Still Run
Running my own products keeps me honest. Every SEO, conversion, and positioning decision I recommend to clients, I've tested with my own money first.
Code To Canvas
Converts any HTML and CSS into native, editable Webflow elements in seconds. No rebuilding required.
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Check it out →FAQ
Questions Founders Ask Before We Talk
What does a fractional marketing leader do?
A fractional marketing leader works part time as your head of marketing. I set strategy, manage channels and vendors, build reporting, and own pipeline results, without the cost of a full-time executive.
What kinds of companies do you work with?
Growth-stage companies that have outgrown scattered marketing help and need one senior owner for demand generation.
Do you work with companies outside Boston?
Yes. I'm based in the Greater Boston Area, and work with teams in Boston or anywhere remotely.
Can you work inside our existing HubSpot account?
Yes. I'm HubSpot CRM Certified and regularly rebuild automations, custom applications, custom Hubl modules, websites/landing pages, lead scoring, routing, and reporting in existing portals.